Microsoft has already joined with Expedia, Kayak and other large online travel companies in opposing Google's proposed $700 million buyout of ITA Software. Today, FairSearch announced that Microsoft's joining the FairSearch.org coalition, with this coalitin, the Redmond software giant is taking on a more active role in the fight.
Microsoft uses ITA to power flight search results on Bing Travel.
"In addition to Microsoft, other new member who've joined includes: Foundem, a UK-based vertical search engine that offers price comparison for travel and other products and services, Level…com, a French online travel agency association based in Paris, and ZUJI, a Singapore-based online travel agency that operates in Asia Pacific countries, including in Singapore, Hong Kong, Taiwan, Australia, Korea, New Zealand, and India," stated FairSearch."
Members of FairSearch.org argue that Google's acquisition of ITA would give it an unfair advantage, perhaps manipulating search results in order to benefit Google's properties. "The end result could be higher travel prices, fewer travel choices for consumers and businesses, and less innovation in online travel search," according to the FairSearch.org press release.