The Vista marketing challenge saw an interesting new development today with the announcement that Microsoft has hired Jupiter Research analyst Michael Gartenberg as Enthusiast Evangelist. Gartenberg says in a blog post on his move that he will “find, engage and work with enthusiasts and other influencers and show them all the cool stuff that Microsoft is doing. In short, it’s our [department’s] job to act as the bridge between Microsoft and end users.”
The experiment with Robert Scoble as Microsoft’s blogging point man must have worked well, as the company has now hired two very high profile commentators to carry out functions similar to what Scoble did. Bringing Jon Udell over from InfoWorld in December was the first of two notable coups.