Microsoft announced that over 10 million Xbox LIVE subscribers have signed Gold service.
Microsoft's Dennis Durkin, at the Credit Suisse Annual Technology Conference in Phoenix Arizona conference said that "our half of their 25 million members are now paying Microsoft $60 a year to be a part of Xbox LIVE Gold service."
Durkin said that in the US, Gold subscribers spend on average more than three hours a day using Xbox Live. He also said Xbox Live members are spending an increased amount of time in other entertainment apps outside of gaming, such as Netflix, Facebook, and ESPN. U.S. Live members are spending about 40% of their time online using non-gaming applications.
On the topic of Xbox Live revenue, Durkin said Xbox Live's digital transaction revenue is greater than its subscription services
Microsoft recently increased their yearly pricing for Xbox LIVE gold around the world, stating that these services showed that users are getting a lot of content for their money. The company also introduced a lower priced family subscription, that allows up to four other members to have access to a gold account.