Microsoft faces Xbox 360 shortages in U.S.

Microsoft is seeing shortages of its Xbox 360 video game console in the United States, as the company failed to anticipate strong post-holiday demand, an executive said on Wednesday. “We are really running short of product here in the United States,” Jeff Bell, head of global marketing for Microsoft's games business, said in an interview. […]

Microsoft is seeing shortages of its Xbox 360 video game console in the United States, as the company failed to anticipate strong post-holiday demand, an executive said on Wednesday.

“We are really running short of product here in the United States,” Jeff Bell, head of global marketing for Microsoft's games business, said in an interview. “You could say we misjudged demand.”

The comments come a day before market research firm NPD is expected to release video game sales data for January. Bell said Microsoft was hoping to "manage expectations."

“We're literally out of stock in many stores. We think this will have an impact on our sales,” Bell said. “It may cause the overall industry number to be down a little bit.

“Retailers have been really upset, they are on allocation. It is a lag I think we're seeing in January and that may continue into February, then as spring ramps up, we'll be able to meet that demand.”

Microsoft sold nearly 1.3 million Xbox 360 consoles in the United States in December, when the entire video games industry gets a boost from holiday shopping.

ZDNet

Microsoft, Xbox, Xbox 360, Video Games, Game Console, Shortage, US

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.