In conjunction with the release of Google's Google TV later this year. Now Microsoft is looking to make a move, as well. "Microsoft's Yusuf Mehdi, unveiling new features to enhance the Bing search engine's capabilities to search for entertainment-related content, specifically in areas such as music, television, movies and online games, at a press conference in West Hollywood, California.
The goal is to significantly beef up Bing's handling of entertainment-related queries, along with other "verticals" such as health, travel and shopping that Microsoft will also strengthen in the near future.
"For e.g., TV search results will get enhanced with programming listings and with ability to stream episodes from search engine user interface. Likewise, music searches will return richer & more extensive information about artists, concerts and songs, including lyrics, and a music player will let users play back tunes on Bing. Movie queries will return smarter results with information about local showtimes and critic reviews, while gaming enthusiasts will get specialized tools to discover games, view ratings and access overall game information in a central, consolidated place," IDG reports.