At WPC 2010, Microsoft highlighting market opportunities for hosting & communications service providers as adoption of cloud services among SMBs continues to rise. Microsoft is helping service providers take advantage of those opportunities through its software, services and programs that enable them to become trusted advisors and full-service IT providers to businesses. "For service providers, reducing customer churn is critical to revenue growth, profitability and market share. During past several years, Microsoft has heard from serivce providers that they were experiencing significantly lower churn rates among business customers using Hosted Exchange, Office Live Meeting and SharePoint when compared with those using basic POP or webmail services."
In order to further understand the impact of service adoption and churn, Microsoft commissioned a study of 695 SMB executives and technology decision-makers in the US and Europe in early 2010 and found that SMB customers that use enterprise-class e-mail and other online communication & collaboration services change providers half as often as those using basic POP or webmail. This dynamic presents service providers with an opportunity to combine their existing network service offerings with enterprise-class e-mail to better serve their customers and improve their bottom line.
More Info: White Paper