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Microsoft Dynamics Partner Guide: Marketing to Your Existing Customers

In recent months, the Microsoft Dynamics team surveyed partners to see what “best practices” could form a framework for driving existing customer revenue. The newly published Microsoft Dynamics Partner Guide — Marketing to Your Existing Customers — outlines 5 simple steps that you can follow to build new business with clients you already know.

  1. Crown an Existing Customer Champion (EC Champ)
  2. Plan the work
  3. Prioritize, prioritize, prioritize
  4. Work the plan
  5. Measure, revise, repeat

Download, Microsoft Dynamics Guide for Marketing to your Existing Customers for additional guidance and actions, guide available in both International and U.S. versions.


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