In recent months, the Microsoft Dynamics team surveyed partners to see what "best practices" could form a framework for driving existing customer revenue. The newly published Microsoft Dynamics Partner Guide -- Marketing to Your Existing Customers -- outlines 5 simple steps that you can follow to build new business with clients you already know.
- Crown an Existing Customer Champion (EC Champ)
- Plan the work
- Prioritize, prioritize, prioritize
- Work the plan
- Measure, revise, repeat
Download, Microsoft Dynamics Guide for Marketing to your Existing Customers for additional guidance and actions, guide available in both International and U.S. versions.