Microsoft deploying in-store customer-service Windows Gurus

As part of its new $300 million marketing campaign and image makeover, Microsoft plans to deploy its own customer-service representatives at retailers like Best Buy and Circuit City to help people with their PC purchases.The world's largest software company plans to have 155 “Microsoft Gurus” in U.S. stores by the end of the year, and expand […]

As part of its new $300 million marketing campaign and image makeover, Microsoft plans to deploy its own customer-service representatives at retailers like Best Buy and Circuit City to help people with their PC purchases.

The world's largest software company plans to have 155 “Microsoft Gurus” in U.S. stores by the end of the year, and expand based on the project's success, Microsoft's general manager of corporate communications, Tom Pilla, said Friday.

These gurus will be answering questions about PCs and Microsoft products, as well as giving demos of how the company's products work together — help designed to get them thinking Microsoft.

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