At 2009 BAI Retail Delivery Conference & Expo, Microsoft demonstrated its “three screens and a cloud” vision as it applies to banking, showcasing how different channels can be seamlessly tied together, in ways such as these:
- Online — A firsthand look into how today’s banks can integrate intuitive, user-friendly technologies built on Silverlight and WPF for consumers banking online, creating a highly interactive experience for financial transactions, research and planning.
- In branch — An interactive showcase on how banks can use Surface in branch to interact with customers and provide a rich, aggregated view of their entire financial portfolios.
- Mobile phone — Banks can reach customers even when they’re on go, through targeted alerts and notifications sent to consumers’ mobile phones via Tellme and Windows phones.
- In cloud — Banks can utilize Windows Azure, to connect various platforms and devices in a seamless way and scale up or down depending on customer demand.