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Jul182007

Microsoft declares intentions for casual games

Microsoft Corp. on Tuesday became the latest software giant to declare its intention to become a leading player in the burgeoning casual games market.

In a keynote speech at Casual Connect Seattle, the industry’s leading North American conference, the general manager of Microsoft’s casual games business, Marc Whitten, said casual games are a “central part of the Microsoft strategy in gaming.”

“We are very earnest about this,” said Whitten, a former Xbox executive who took over the casual games position earlier this month. Without mentioning specifics, Whitten said “you will hear a lot from us in the months ahead.”

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Microsoft, Game, Gaming, Casual Games, Business, Microsoft News

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