Next month Microsoft plans to debut a new music service under the MSN and (RED) umbrella brands. However, this time around the Redmond company is not gunning down for iTunes, or any rival services or products. This because (RED)WIRE is designed to save lives. In partnership with the (RED) initiative, MSN will use the money from songs being sold via the new service to pay for treatment for patients with HIV/AIDS in Africa.
“On December 1, World Aids Day, MSN will celebrate the launch of (RED)WIRE, (RED)’s new digital music magazine, designed to help eliminate AIDS in Africa. Some of the greatest artists on earth have contributed amazing songs to (RED)WIRE, and MSN will broadcast a new world premiere performance every hour. Join us and sign up for (RED)WIRE,” reads an excerpt of the service’s description.