Microsoft creative ad campaign "taps Indie Cool with Zune arts videos"

Microsoft isn't known for hip marketing, but a surprisingly creative ad campaign that uses animation and indie tunes to promote the Zune is generating a buzz online. The Zune Arts website features several dozen experimental videos from a variety of visual artists. The shorts are wildly imaginative, ranging from demented, dancing 8-bit figures to a […]

Microsoft isn't known for hip marketing, but a surprisingly creative ad campaign that uses animation and indie tunes to promote the Zune is generating a buzz online.

The Zune Arts website features several dozen experimental videos from a variety of visual artists. The shorts are wildly imaginative, ranging from demented, dancing 8-bit figures to a neon-colored midnight romp through a graveyard. The site lets users download the full clips, wallpapers for Zunes and desktops, blueprints for flat-pack toys and other freebies.

"They're creating pieces of art, content with viral potential, instead of just a 30-second commercial," said advertising and design critic Warren Berger. "It's very smart, and a good way to go."

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Zune, Indie Cool, Zune Arts, Ads, Campaign, Advetising, Microsoft

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.