Microsoft Cognitive Services is now empowering Uber's new security feature called "Real-Time ID Check", that prompts drivers to share a selfie before going online to help ensure the driver using the app matches the account on Uber's file.
Today we'll start expanding this feature to cities across the United States.
"This prevents fraud and protects drivers' accounts from being compromised as well it also protects riders by building another layer of accountability into the app to ensure the right person is behind the wheel," writes Uber.
Drivers will also have to check in once in a while to take a selfie before they even accept a ride. If the pictures do not match, the account is put on a temporary block until other means of verification can be attained. Uber doesn't seem concerned that accidentally mismatched photos will be a problem, however. According to their beta phase testing, the process has a 99% success rate when the user has a clear identifiable picture in a lighted environment.
How it works? According to company drivers are asked to take a selfie in the Uber app before they accept rides. Which is then instantly compared to the one in the account on file using Microsoft Cognitive Services. If the two photos don't match, the account is temporarily blocked until other means of verification can be attained, Uber explained.
Further they note, during the pilot of real-time ID more than 99% of drivers were verified. Additionally, using GPS and smartphone technologies help to detect and prevent dangerous driving behavior such as fast acceleration and hard braking, added Uber.
In addition to ensure riders getting into the right car with right driver, "riders of these taxis receive driver's name, photo and vehicle information."