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Microsoft-Cisco: Partnering and competing There’s nothing new under the sun

The Microsoft-Cisco meeting of the CEO minds on August 20 was a total non-news event. Microsoft did not set false expectations about that. No one going into the event believed for a moment there would be anything of significance — especially not a merger/acquisition involving the two players — on the docket.

The message that Microsoft CEO Steve Ballmer and Cisco CEO John Chambers repeatedly tried to hammer home was that the two vendors are establishing a whole new kind of kind of cooperate/compete relationship, the likes of which the industry has never seen. But that claim, too, was equally devoid of any real value.

Many of Microsoft’s partners over the years — Adobe, Apple, IBM, Oracle, Sun, Novell, SugarCRM — all have been and continue to be Microsoft competitors. Microsoft forges marketing and technology alliances with these partners. Microsoft aso takes them on in hand-to-hand combat. Microsoft shares roadmaps and code with its ISV and OEM partners, while simultaneously plotting how to beat them in the marketplace.

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Microsoft, Cisco, Deals, Merger, Acquisition, Corporate News

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