It's no secret among small and midsize ISVs that sales and marketing savvy often takes a back seat to superior technical and engineering skills. In other words, folks develop great software but then struggle to sell it.
Stepping up to help out is the International Association of Microsoft Certified Partners (IAMCP), which this week launched an online community portal called SoftwareBizExchange.com that's aimed at providing sales, marketing and general business resources and live advice for Windows-based software vendors.
"This is all about partners helping partners be successful," said John Payes, IAMCP president. "We were seeing great innovation from our software partners and ISVs, but in some cases this is building some great software in a garage and then not knowing what to do with it."
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