Microsoft® Casual Games today unveiled plans to share a percentage of in-game advertising revenue from MSN® Games (http://games.msn.com) with its casual game developers. Starting today, developers of Web-based titles hosted on MSN Games, one of the world’s largest online casual games portals, are eligible to take advantage of the new Ad-Share Program. Designed to help foster increased innovation in the casual games space, this progressive program also empowers casual game developers with a much-needed new revenue stream.
“Casual game developers traditionally operate on a limited revenue model, typically receiving a set fee from downloadable titles or a small royalty associated with game subscriptions,” said Chris Early, studio manager for Microsoft Casual Games at Microsoft. “Now, by sharing in-game advertising revenue, we’re allowing a more diversified business model that gives our partners more resources to create new, innovative titles for the 13 million people we see every month on MSN Games.”
Each year the Microsoft Casual Games team secures hundreds of advertising commitments for MSN Games from the world’s top online advertisers. One of the most successful and largest portals for in-game advertising, MSN Games brings the power of its dedicated advertising team to developers participating in the Ad-Share Program.