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Apr152009

Microsoft began bidding war for “Pink” campaign; Zune-enabled mobile phone coming soon!

Microsoft has waned as the marketer once again asked its core agencies to compete for a new Microsoft “mobile application”, “with the code name ‘Pink’”.  According to report, bidding is expected to be completed in May, and pits long time lead Microsoft ad agency McCann Erickson against Crispin Porter + Bogusky, and JWT. If MJFoley is right, Roz Ho’s Project Pink has something to do with a Zune-enabled mobile device; not a Microsoft built Zune Phone.

Source:→ LiveSide

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