At MGX conference in Atlanta, Microsoft posted stylish new logos for the company's consumer brands -- Xbox, Windows, Office, etc. As it turns out, the designs aren't replacement logos but instead part of a specially created closing animation for a new Microsoft marketing campaign. The tagline, as shown in the video: "Be What's Next."
Microsoft told that "these're not new logos which'll be used on products, rather a standalone treatment to show the flexibility of joined brands. However, the "Be What's Next" tagline is real, and will be showing up here and there."