Microsoft made two moves this morning in its ongoing attempt to boost advertising revenue, trying to compete with Yahoo and Google. First, the company announced that it's adding banner and text-based ads for the first time in the U.S. to its MSN Mobile service, a portal that runs on a variety of mobile phones and operating systems. Second, Microsoft said it reached a deal to be the exclusive advertising provider to CNBC.com.
In both cases, the company declined to disclose financial details. The CNBC deal represents more momentum for Microsoft, but the 2.6 million unique monthly visitors to CNBC.com isn't in the realm of the 50 million active users to which Microsoft has access as part of its Facebook deal.