Microsoft, Nokia, and the other phone partner seem finally ready to spend hundreds of millions of dollars on advertising, promotion, and payola, behind launching new Windows Phones in the U.S. in 2012.
Exactly how much Microsoft may spending on marketing the Nokia ACE (Nokia Lumia 900) in the U.S. began circulating on the internet — in a Jan 4 blog post, Paul Thurrott citing internal Microsoft documentation as his source saying the “amount that Microsoft, Nokia and various phone partners are ponying up to spend in the first part of 2012 to push Windows Phone is close to $200 million.”
“Included in the plan are sales incentives for retail workers, aimed at getting them to finally start recommending Windows Phone as an alternative to Android and iPhone. The amount of payments are $10 to $15 per handset sold, depending on the number sold, for some handset models,” Thurrott writes.
In additon, MJF of All About Mircrosoft writes having some information about incentives, too, responding to the Thurrott quote, above:
“I have heard from my contacts similar numbers, along with promises of free Xboxes, car steroes, free pizza Fridays and other sales “incentives” thrown in for good measure.
I am stymied as to why it took Microsoft this long to figure out that these kinds of promos and paybacks are what’s required in the phone business.”
Also, Windows Phone is getting another update – a “bug fix” for some keyboard issues and a location privacy bug, but misses the “sms bug.”
There’s also an email fix for users of Microsoft Exchange Server 2003 in this new update along with a fix related to a notification of voicemail. The new build also pulls the certificates issued by DigiCert Sdn Bhd “to solve a problem of encryption”. Finally the new update deals with a location problem with WiFI access points and antennas.
Paris Lemon in a blog post points out, Microsoft has seemingly learned how to roll out updates to Windows Phones when necessary, quoting numbers from developer.android.com:
- “Is it that just 0.6% of Android users have Ice Cream Sandwich (4.0) two months after it launched?
- Is it that of the remaining 99.4%, only 55% are upgraded to Gingerbread (2.3), which came out over a year ago?
- Is it that over 30% are stuck on Froyo (2.2) which is 20 months old?
- Is it that 8.5% (something like 10 million devices) are stuck on Eclair (2.1), which came out two years ago?
- Is it that only 3.3% are using Honeycomb (3.0), which means that all those highly-touted tablets last year are clearly huge flops?,” writes Lemon.