At NRF expo, Microsoft announced a strategic alliance with Intel to deliver a platform optimized for the digital signage industry. As a validated platform, the Windows 7-based Windows Embedded Standard 2011 operating system powered by 2010 Intel Core microarchitecture is optimized to address the retail and digital signage market’s need for a more streamlined, high-performance and highly reliable solution. Microsoft will feature Intel digital signage proof of concept built on Windows Embedded Standard 2011. The proof of concept demonstrates ways OEMs can leverage optimized digital signage platform to deliver differentiated user experiences featuring dual high-definition video streams on two separate displays, anonymous video analytics that recognize consumer genders, and multitouch user interaction capabilities. The optimized digital signage platform built on the Windows 7-based, Windows Embedded Standard 2011 operating system and powered by the Intel Core i7 processor is expected to be available in the second quarter of 2010. More info on Windows Embedded Standard 2011 and optimized digital signage platform, is available here.