Microsoft Corp. and EDGAR Online Inc. today announced a strategic alliance in which the two companies will collaborate to bring relevant advertising to the EDGAR Online audience and content to the MSN portal. EDGAR Online is a premier source of financial information and corporate intelligence and is a leading provider of Extensible Markup Language (XML)- and Extensible Business Reporting Language (XBRL)-tagged data and information. Through the deal, Microsoft will be the exclusive third-party provider of display, contextual and video advertising for EDGAR Online and its global audience of more than 2 million unique visitors per month, and EDGAR Online will provide content, such as Securities and Exchange Commission (SEC) filing documents, to MSN Money.
“EDGAR Online attracts a highly targeted audience with its deep business and financial content, and coupling that audience with Microsoft’s advertising technologies is going to be a winning combination for advertisers,” said Brian McAndrews, senior vice president, Advertiser and Publisher Solutions at Microsoft. “The inclusion of EDGAR Online as a syndicated advertising partner site and the addition of its content to MSN Money will add value for our users and will help advertisers reach an even broader audience in this highly attractive financial vertical.”
The content provided by EDGAR Online will include access to all SEC filing documents for publicly traded U.S. companies and will be accessible via the ticker and company search function on the MSN Money Web site. EDGAR Online content will cover all public companies that file information with the SEC and provide access to the complete database of millions of company, fund and individual filers to facilitate company and financial research at summary and in-depth levels.
“Microsoft’s advertising technologies are best in class, and we believe this deal will further enhance the experience of our users by ensuring the advertising they see on our site is relevant to their interests,” said Sue Bratone Childs, executive vice president and chief marketing officer, EDGAR Online. “Furthermore, the addition of our financial content to MSN Money is a strategic expansion of our brand and reach, and a win for consumers and advertisers alike.”
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