Microsoft Advertising Intelligence is a successor to 2009 beta tool called “adCenter Excel add-in Keyword Research Tool”. You'll need an account with adCenter to gain access to keyword data. Note it was designed for users of search marketing (aka Pay Per Click [PPC] ads). However, research needed to develop strong-performing keywords for PPC ads parallels that of keywords for search engine optimization (SEO). Once installed, MAI is presented as a tab on Excel ribbon named Ad Intelligence. Click that tab, and from there, you’ve access to nine tool buttons on ribbon, some containing multiple, related tools. Immediately after installation, you first configure tool to work with your adCenter account. In Options & Help section of ribbon, click Options, and then fill in User name and Password fields with your adCenter credentials. Click Test Connection to confirm everything is ready to go. Once you get a message box confirming connection was good, click OK to close open dialog boxes. You can refer these website for technical documentation, its active community forum, and the numerous video tutorials.
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