At the Digital Content NewFronts show in NYC, Microsoft Advertsing, shows off its committment to moving the industry forward through unified video experience across an ecosystem of products - from the PC, to the TV, to the tablet, to the phone - across Xbox, MSN, the Microsoft Advertising Video Network, and on Windows 8.
To this end, Microsoft announced several new programs including a new partnership with OneBeat formed to create a curated Xbox 360 EDM app that will be a one-stop shop and portal for both EDM artists and fans.
The OneBeat app on Xbox slated to launch in May, will "provide original content and immersive storytelling experiences that will introduce new opportunities for our brand partners to engage with EDM fans and culture," Microsoft says.
Microsoft also debuted today an exclusive entertainment video destination on MSN, codenamed "StageDoor."
""StageDoor" aggregates trusted, brand-safe video content from across different topics and subject matters to reflect the interests of the actual person that is watching, not just genres or keywords. The content is organized into nine distinct channels that are programmed for the audience, making it more like a television experience than what any other major portal online provides," Microsoft explains.
Adding, "With "StageDoor," advertisers can involve their brand directly in the story and connect more deeply with their target consumer. Every channel provides sponsorship opportunities that can range from custom product placements to segment branding," it said.
In addition, new animated series "The LeBrons" Season Two will be available on May 10th exclusively across Microsoft consumer platforms, including Xbox LIVE and the MSN Video Hub.
Microsoft says, it'll also be doing some heavy cross-promotion on both Xbox and the Bing Sports app on Windows 8.
And, that it's working to build out the series further for the biggest screen in the home on Xbox, with all new content that capitalizes on second screen experiences through Xbox SmartGlass, as well as other Microsoft consumer platforms.
Microsoft Advertising said it'll also be the exclusive digital partner for the new Showtime TV series "Years of Living Dangerously."
The series will also be extended online through a multi-screen experience with complementary content across MSN, Xbox and Windows 8.
Microsoft says, it's offering an exclusive sponsorship opportunity for the associated interactive web experience coming in 2014.