Microsoft adLab Tools Review Part 2 - Keywords & Content

As discussed in an introduction post, Microsoft adLab showcases some of the innovative tools and technologies our researchers are helping to build, providing advertisers and publishers with the very best ways to connect with consumers. Today, I’ll single out just two from the Keywords & Content category on the adLab website. The new Entity Analysis tool […]

As discussed in an introduction post, Microsoft adLab showcases some of the innovative tools and technologies our researchers are helping to build, providing advertisers and publishers with the very best ways to connect with consumers.

Today, I’ll single out just two from the Keywords & Content category on the adLab website.

The new Entity Analysis tool includes data for both the English and French language. Simply put the algorithm breaks down complex user queries into separate entities making it easier for the delivery engine to serve the most relevant ad.

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Microsoft, adCenter, Keywords, Content, Tools

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.