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Jan312008

Microsoft adLab Tools Review Part 1

Ever since Microsoft adCenter Labs launched nearly 2 years ago, it has been accessed by thousands of advertisers, search engine optimisers (SEO) and publishers, plus people just plain curious to know what we’re up to, and what we’re planning in the online marketing space.

Known simply as adLab for short, the site was set up to showcase some of the innovative tools and technologies that many of our researchers, dotted around the globe, are working on as part of our on-going commitment to providing advertisers and publishers with the very best ways to connect with consumers.

In their own words:

“Staying one step ahead of customer needs through innovative digital advertising technologies is the mission of adCenter Labs, where state-of-the-art-research, breakthrough innovation, rapid prototyping, and large-scale system integration provide customers with progressive, cutting edge marketing strategies.

With over 100 researchers, analysts and developers, our team cultivates exciting technologies in the areas of paid search, behaviour targeting, contextual advertising, social network analysis, and image/video mining.

Source:→ Microsoft adCenter Blog

Microsoft, adCenter, adLab, Tools, Review, Introduction

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