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Microsoft Adds Analytics To Its Dynamics CRM Software

Microsoft this week made new analytics software available for download to help bolster its Dynamics CRM customer information software platform and target a burgeoning business intelligence market.

The software vendor said the new Analytics Foundation works with the business intelligence technology in Microsoft’s SQL Server 2005 database to create software modules — or dashboards — and other predictive analytic software to the Dynamics CRM user interface, which is based on Outlook.

“Customers can just download the Analytics Foundation, and plug it into the Dynamics CRM and SQL Server they already have to get up and running,” Christian Pedersen, senior director of Dynamics CRM for Microsoft, said.

The new software can be configured to deliver specific data categories, such as sales teams, marketing department or customer service, Pedersen said. The process is made available because of SQL Server’s OLAP (online analytical processing) capabilities and data-mining algorithms.

With Analytics Foundation, Microsoft is adding business intelligence that wasn’t previously available in existing versions of Dynamics CRM, Pedersen said. The software maker hopes to differentiate the product in the market by providing analytics while a person works. For example, a customer service rep working with a company could automatically receive data on products similar customers have bought. Such information could be used to try to sell more products during the call.

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Microsoft, Analytics, Dynamics, CRM, Software

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