Microsoft Corp. will offer a glimpse at the future of online advertising this week at its third annual Demo Fest, a two-day gathering on Microsoft’s Redmond, Wash., campus. Wednesday’s event will spotlight breakthrough digital advertising tools by Microsoft® adCenter Labs (http://adlab.msn.com), the innovation engine for the Microsoft adCenter platform. The tools showcased at Demo Fest will come from a portfolio of nearly 60 technologies at various stages of development and represent Microsoft adCenter Labs’ seven new focus areas: keyword and content technologies, ad selection and relevance, audience intelligence, social networking, video, platforms, and devices.
“The technologies showcased at Demo Fest will help create unprecedented opportunity for developers and search engine marketers like the Keyword Services Platform,” said Tarek Najm, distinguished engineer and general manager of Microsoft adCenter at Microsoft. “KSP is a service that provides a framework for researchers to plug in advanced algorithms in the form of building blocks to be consumed by developers for building sophisticated advertiser applications.”