A new federated cloud based Ad Mediation Service," which is designed to give developers the ability to maximize their revenue by serving ads on their applications is now available through the Microsoft Dev Center.
The new in-app advertising service works with a variety of ad networks that serve ads in various formats such as: banner, interstitial video, interstitial banner, and native. As Microsoft adds newer ad networks to the service, developers' applications will update automatically.
'ad mediation service' along with Microsoft Advertising SDK are the two key components of Microsoft's new ad monetization platform that dynamically optimizes ad network configurations to drive the highest yield for the developers and deliver innovative ad experiences for consumers.
The service is an SSP (supply side platform) and features risk and fraud detection, as well as sending richer signals to advertisers and reliable reporting, is geared toward ensuring developers get the highest return on their investment (ROI) for their ad placements.
The ad mediation service is available to developers of UWP (Universal Windows Platform) applications built using latest version of the Microsoft Advertising SDK (10.0.2 or higher).
The ad mediation service uses machine learning algorithms to select the best possible ads from the available ad networks to ensure highest yield for the developers.
Microsoft will auto-optimize for best possible yield for the developer. The yield optimization algorithm uses past performance, app information, user context and other parameters to compute the best yield at a per-ad call level.
A developer can also manually configure the ad networks to serve ads on a given ad unit. These selections can be done across all markets or can be configured to target specific markets.