Microsoft's Meet Your Match with Windows Phone campaign focusing not just on why Windows Phone is faster, but also on why it's better, easier, more useful, and more fun.
"The soul of Smoked by Windows Phone- a side-by-side comparison vs. the other guys - hasn't changed, but now it's about why our phones and features are a better match for you, no matter who you are or what you're into," Micosoft stated.
Adding, that Smoked by kicked off at the CES, "run over 250,000 challenges in 54 countries, and the videos of these good-natured smackdowns have been watched more than 70 million times."
To kick off the new Meet Your Match -- they published a series of new YouTube videos--"each shows real people putting their smartphone - and more importantly, their idea of what a smartphone can do - to the test against Windows Phone," the company said.
Here's a Cooks, a family in Santa Monica.
The video below featuring a couple who were both avid iPhone 5 users:
And here's a spot introducing Kid's Corner to busy moms and dads.
Melissa's match: The Windows Phone 8X by HTC - Full Length
Is the Windows Phone 8X by HTC Liz's match?:
Windows Phone 8X by HTC: Jason meets his match:
David's match: The Nokia Lumia 920 Windows Phone: