Me.dium is a new startup currently in beta phase, who’r trying to add context to the online web browsing world. Say you’r in front of three restaurants in the real world; the fact that one is full, another is empty, and the last has three friends means something. It gives you valuable context.
Me.dium is a Firefox extension (soon to be IE7 Add-on and even more in the future) that let’s you visualize the world a little more. You can see your friends browsing, all with relevance letting you know who is doing similar things, and letting you chat with those people. Some get concerned that the tool is collecting your entire clickstream, but privacy is a major concern for me.dium so they make sure you know that:
- Anonymity can be turned on at any time. It is so important that they add a button next to the URL that allows you to toggle screens up or down.
- Secure side: https is automatically taken out of the loop
- A quick email to firstname.lastname@example.org will remove the data that they have associated with your account
- Their algorithm does not track every URL that you visit. It only captures data it needs to make smart recommendations, and a lot of data is stripped out.
Cotinue for more info….
Me.dium, Bringing Social to the Web