Nathan Stoll, former product lead of Google News, alongwith other Ex-Googlers has been working on a new social search service called “Mechanical Zoo”, poised to launch in beta next month.
At a high level, Mechanical Zoo is building an application--rather than a destination site--that will help people tap into the knowledge of their social circle to find information, such as what movie to see or where to go out on a Friday night. The company is not ready to publicly preview or talk about its technology, but it currently has at least 100 "alpha" users testing the service. According to Ventilla, it will be a Yahoo Answers-type product, with more built-in intelligence about your personal tastes.
"We're tackling the problem of subjective search--when no one answer would satisfy everyone--and the answer is not to serve a Web page," Ventilla said in an interview. "We've developed an online social structure that lets users reach out to people they already know" for answers.
Of course, Mechanical Zoo is not alone in working on social search applications. Many companies, including FriendFeed (started by former Googlers), Delver, and Eurekster are packing social context into the task of finding information on the Web, all with a slightly different tack.
Google, Search, Web Search, Social Search, Mechanical Zoo, Search Engine, Social Search Engine