Matt Cutts vs. V7N Links : Matt Wins

Over the past day some jabs and nudges were traded back and forth (all in good fun I believe) between Matt Cutts and John Scott over some claims John’s company made about their new link advertising service. Seems that Uncle Matt got the better of John, and intimidated him into submission, Royce Gracie style. Here’s […]

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Over the past day some jabs and nudges were traded back and forth (all in good fun I believe) between Matt Cutts and John Scott over some claims John’s company made about their new link advertising service.

Seems that Uncle Matt got the better of John, and intimidated him into submission, Royce Gracie style.

Here’s a rundown:

First V7N launched their Contextual Links link advertising service which purchases links from inside blog posts.

V7N boasted that

“Contextual Links @ V7N are undetectable to search engines. Whether it be by human or algorithmic filtering, our links are impossible to detect. Additionally, an enforced non-disclosure agreement prevents both publishers and advertisers from revealing participating publishers and advertisers.”

This drew the attention of Google’s Anti-Search Spam Crusader, Matt Cutts:

… if “undetectable to search engines” is listed as one of the major selling points of a particular link scheme, it probably violates our quality guidelines and the guidelines of other major search engines.

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Matt Cutts, V7N, Links, Contextual Links

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he’s engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.