Released in 2009, Kobi and Ron Shelly's documentary MacHeads has been available from Amazon or iTunes as a $10 purchase or a $3 rental (DVDs available from the official web site). If you're not fond of paying any money to explore "what makes Apple products a "cultural phenomenon", rather than just consumer electronics", there's a free of charge solution thanks to SnagFilms.com, an online library of over 2100 free streaming movies.
Just follow this link, you'll have to sit through a one-minute sponsor message, but that's the price of free. Check out the promo clip below depicting the 1997 return of Steve Jobs.
A scene from MacHEADS the movie, after the "trouble years" of the 90s, Steve Jobs returns to the company that fired him. In 1998 Jobs presents the first iMac resurrecting Apple Computer and leading the company for the next 10 years. In September 2009 Jobs, once again, returns to Apple (inc.) after a long battle with cancer.