“Local Lens” is a cool new feature of Bing that displays hyperlocal content from various blogs on Bing Maps. Once enabled, snippets from blog posts appear in the sidebar when viewing a specific locale in the maps service. The feature, introduced late last year, is one of Bing’s many “mapplications” – applications that add a new layer of data to Bing Maps. In this case, blog posts from your hometown or, in some cases, specific neighborhoods. With the tight integration between Bing map apps and the full mapping platform, clicking on the address expression brings the user directly to the location mentioned, providing us with intimate context.