Yahoo! and Alexx Henry Studios bring the most dynamic digital ad experience dubbed "Living Ads" to the iPad.
"'Living Ads' is an innovative new format that offers advertisers a whole new way to surround their audiences in an immersive and interactive brand experience. This means that your audience and potential customers will surprised and delighted by an eye-popping and effectively engaging brand experience," revealed Yahoo.
Livestand pulls together content from premium publishers and Yahoo!'s global network to offer a visual, tour de force content experience tailored to each user's interests and passions.
"Living Ads offer an opportunity to set higher standards in digital advertising with brand experiences that are impactful, personalized and actionable," says Henry. "They're the only ad solution designed to use the power of the tablet as a lean-back and interactive experience."
Toyota Prius premiers Living Ads by Yahoo! on Livestand: