LiveWorld hopes there’s a market in handling that task. And now it is releasing LiveBar, which is a way to overlay bare bones social networking functions on any web page within minutes.
LiveBar isn’t much to look at. It’s just a black bar that runs across the bottom of a web page. But it enables a company to put Web 2.0 features in the exact part of a web site where people would want to comment. A movie site can instantly become a fan site by adding LiveBar. Its features include conversation threads, “soap boxes” (or blogs), and “shorts,” or 140-character messages that resemble Twitter messages.
With these features, a previously static web page becomes more interactive, making the overall site stickier, meaning users will linger on it longer. That translates into a more attractive site for advertisers and more ad revenue. Users can click on different tabs on the translucent bar to read or leave their own messages. The LiveBar is fairly unobtrusive and doesn’t slow a site down, the company says. Customers can mix and match the social networking components as needed.