A new Yahoo! mobile experience for consumers and advertisers "Livestand from Yahoo!" is about to change the digital ad game for good.
Livestand is Yahoo!'s new digital newsstand that delivers a personalized, media-rich and immersive content experience. Content from Yahoo! sites like Sports, News, Finance, Flickr, omg!, and the Yahoo! Contributor Network is being re-imagined for tablets and mobiles like the iPad and Android. And, in the coming months, even more branded content will be made available from beyond the Yahoo! Network. It will be like having a personalized, never-ending newsstand in your satchel.
For advertisers, Livestand delivers personalized content based on someone's individual interests. Livestand's ad targeting solutions adapt and respond to touch interactions, creating a personalized brand experience. From an emotional standpoint, Livestand can deliver big, bold, eye-catching HTML5 ad experiences. It's a whole new take on Yahoo!'s digital canvas.
And, with 600 million-plus Yahoo! users worldwide, many of whom are migrating to tablet devices, advertisers will be able to target their audiences on a vast scale and with impressive reach--getting to the right users, in the right environment, at the right time.
Livestand is slated to be available to consumers as iPad and Android tablet applications and as a scalable platform for publishers and advertisers in the first half of 2011. Other Mobile phone and browser experiences will follow.
[tags]livestand fron yahoo,digital newsstand,mobile newspaper,mobile news[/tags]