Microsoft's Windows Phone UK team had launched a new campaign dubbed "Dare to Live". The concept seems to be broadly similar to "Smoked by Windows Phone," with owners of rival smartphones competing against the Windows Phone OS in a challenge, and winning £20 on the spot if they win.
"Windows Phone has a pumping start screen - it's alive with your apps, your people, your world… we're celebrating how alive Windows Phone is by challenging Britain to Dare to Live. The tour is all about pushing your limits, we'll be challenging and daring you, the British public, to go head to head with our street teams and see if your current phone is faster than a Windows Phone. If you beat Windows Phone you win yourself £20! But, if you lose, we'll dare you to take part in our pulse pounding Hero Dare!, writes My Kind Of Phone.
"The high adrenaline Hero Dare takes place every Saturday around the UK. From tightrope-walking to the 'reverse bungee' of the Big Air, the punishment for being 'spanked by Windows Phone' is indeed severe - but it also sounds like fiendishly good fun."
Dare to Live kicks off this Saturday (21 April) in London at the enormous Westfield Shopping Centre in White City, where the public is challenged to pit their phone against Windows Phones to see who's faster at different challenges. For example can you beat us at taking a photo, tagging it and sharing it on Facebook?
"During the tour, we're working with O2 and Phones 4u on some excellent offers, including; trading up your current phone for up to £100 cashback! You'll be able to make the most of these in person and online. You can view and take advantage of the offers here www.wpdaresyou.com," the team adds.
Check out the campaign's Facebook page for more info on when the Dare To Live Tour will be hitting a UK location near you.
Also, watch the video ad below that was filmed with the Nokia 808 Pureview's 41MP camera.