A post on Live Search WC Blog discourages automated link exchanges, according to the blog post, automated link exchanges although a fast way of generating inbound links to your sites do not give any value to your user. But most importantly, it will negatively affect instead of boosting your search engine ranking. Jeremiah gives tips on how to get “the right kind of links.”
Those tips include to be the “based on your unique content, service, or product”, “subject matter expert” in your field, give stuff as a “free service,” work closely with “industry or professional associations” to get links from their pages, and leverage Social Media. If you are in a linking drought, check out that post and also read through our past link week column.