Given the growing excitement in the USA around this weekend's Super Bowl, LinkedIn's Analytics team took a dive into the LinkedIn data to understand its members' enthusiasm for the Steelers and Packers.
"Two pieces of data give us some insight into what team a LinkedIn member may be rooting for. First, LinkedIn Signal allows anyone to filter their network's status updates by company, industry, school and location. We used this data for all of LinkedIn's members to algorithmically determine status updates with positive sentiment towards a team (for e.g.: "Go Pack Go!"). We also assumed that members who went to school in Wisconsin or Pennsylvania are likely to be cheering for their respective team," stated LinkedIn.
"Using these two measures of team affinity and by connecting them to the industries on our members' profiles, we constructed the first LinkedIn Super Bowl Index! The index is on a 1-100 scale, with 1 meaning an industry is waving the Terrible Towels (Steelers fan) and 100 meaning the industry is a Cheesehead (Packers fan)." A value of 50 means your industry is split between the two teams. The 1-to-100 index is then conveniently represented by locations on a 100-yard football field:
In the graphic above you can see that most industries are to the left of the 50-yard line (in the middle), which means that from the perspective of LinkedIn, most industries are rooting for the Steelers. Currently the Packers are slight favorites to win, so it seems that LinkedIn's prediction of a Steelers victory is going a bit against the grain.
[tags]professional network,social media,social services,super bowl,nfl,steelers,packers[/tags]