LinkedIn's new company status updates launched today will now let members receive further insights breaking news about the company, employee moves, relevant job opportunities or the latest on their products and services including multimedia content -- directly from the companies they follow, revealed LinkedIn in the announcement post.
What's new for professionals?
"If you've been following specific companies you'll now start seeing status updates shared by the company in your homepage news feed. This will not only keep you informed of insightful content from companies you love and follow, but will also let you comment on it, "like" or share with your own professional network," explains Ryan Roslansky.
Take a tour of the company pages directory.
Check out a list of company pages you may wish to follow.
What's new for companies?
Roslansky said "With this new release, companies (with an assigned administrator and whose company page is set to "designated admins only") will have the flexibility to share the latest on the company directly to all of their followers on their company page's "Overview" tab."
"Keep in mind your status updates can be up to 500 characters long and can support URLs with multimedia as well. Given that any LinkedIn member can comment, like or share your Company's status update, this is a great way to build engagement with customers, potential employees and prospects alike," he added.
To learn more on how to turn this feature on for your company go here.
Watch the video of the newly released features below: