Since June this year, LinkedIn has been testing new “social ad” formats that show how public actions of your network, including product recommendations and the number of followers of that company, can help you decide whether or not you should take the time to learn more about the product or service.
In other words, the ads tell users when members of their network follow a given advertiser. LinkedIn has given users unprecedented control over whether they’re included in these social ads, and has recently made a retreat on how the ads are presented.
LinkedIn tentatively began experimenting with social ads, but only after giving users copious amounts of information about how to opt out of the program. Beyond providing a simple way to neither see nor have information shared with the new ad format, LinkedIn provided a banner ad on the site that contained a link to the new documents, including a summary of the changes, and links from which all members could easily access their account settings.
Here’s how the ad looks:
LinkedIn has also been getting user feedback on their ad format, and decided to pull the names and images of users from the social ad format.
“what we’ve learned now, is that, even though our members are happy to have their actions, such as recommendations, be viewable by their network as a public action, some of those same members may not be comfortable with the use of their names and photos associated with those actions used in ads served to their network,” LinkedIn stated.
So, we will be changing how these types of social ads look, the new ads look like this: