LinkedIn back in April launched "Targeted Status Updates," which aims to make it easier for members to receive relevant information from companies they follow. The feautre available until today for a few of customers, is now open to all its "2 million companies who have LinkedIn Company Pages."
In turn, companies can now communicate with their followers in a very personalized way and provide content tailored to specific audiences.
"When following a company, you benefit from receiving engaging insights like company news, industry trends and job opportunities in your daily news feed. The more you engage with a company, the more you'll find relevant content to help you meet your professional goals," LindedIn said.
"Keep in mind your status updates can be up to 500 characters long and can support URLs with multimedia as well. Given that any LinkedIn member can comment, like or share your Company's status update, this is a great way to build engagement with customers, potential employees and prospects alike."
To learn more on how to turn this feature on for your company go here.
LinkedIn notes, they've also made it easier for company page administrators to track the effectiveness of their efforts with the release of new "follower insights page."
For more about Targeted Status Update, check out Tips and Tricks on how to optimize your company status updates, and watch the two videos embedded below: