LinkedIn rolling out new social ad formats today that will leverage members' actions, like recommendations and company follows on the site to deliver ads that are more useful and relevant.
The personalized LinkedIn Ads will start rolling out today to a small set of members as part of a limited release.
Here are a couple of examples that illustrate these changes well.
The first is a recruitment ad that makes it easier for a job seeker to land a job by showing them people in their own personal network who could refer them directly.
And, this second ad is from LinkedIn's self-service advertising solution called "LinkedIn Ads". The ads show how public actions of your network, including product recommendations and the number of followers of that company, can help you decide whether or not you should take the time to learn more about the product or service.
"We've created this new layer of personalized content in ads with your privacy and trust in mind. Your name and image is never shared with any advertiser. Furthermore, you always maintain full control over your privacy settings on LinkedIn, and can opt out of these ads anytime.We'll be rolling out these personalized ads in phases over the next few weeks and hope that they add valuable and actionable insights to your LinkedIn experience," informs LinkdeIn.