Earlier today, the professional network company previewed a new intuitive look & feel for the LinkedIn desktop platform, helping members to quickly access the jobs, information and insights they need.
With this new experience, "professionals can be better prepared for their daily meetings or learn more about a new skill they'd like to acquire," LinkedIn CEO Jeff Weiner said. Dubbed as the biggest redesign since LinkedIn's inception, he said, "it's the foundation for our future."
Also, previewed today "Interest Feed," that give professionals even more ways to discover, search and dive deeper into relevant trending content.
Making messaging smarter: Relationships and networks matter more than ever in our professional lives. Conversations are how professionals connect and get business done, whether your goal is to get a round of funding, find a new job opportunity or source ideas and perspectives.
Building on the momentumm Weiner said they working on to offer even more smarter messaging platform with the "ability to message a connection wherever you may be on LinkedIn."
And, the new "messaging bot technology" previewed today, according to him this "combination of bots and messaging on LinkedIn could be game changing and will something our members can use daily."
"LinkedIn Learning" (formerly Lynda.com) will be sharing access to the knowledge, courses, and people that professionals need to drive their own economic opportunity forward.
Weiner also shared some statistics revealed LinkdeIn now have:
- 450+ million members
- LinkedIn now has more than 450 million member profiles
- 500+ influencers on their platform
- and members are writing an average of 160,000 long-form posts per week
- a 240 percent increase in the number of messages sent using new messaing platform on the mobile app, and half of active members are using the messaging platform every week, said Weiner.
"Since our new mobile app was introduced last year and our messaging platform was rehauled, we've seen record levels of traffic and messages sent, and deeper engagement with our professional content and conversations happening every day across LinkedIn," he said.
LinkedIn also today, revealed a new "Amplify" eBook to help marketers self-promoting themselves.
LinkedIn notes, in the early, busking days of content marketing, you had to rely on established media owners to get your sound heard. Now, with the "Amplify eBook" you no longer have to rely on others. And, that "paid, earned, and owned channels" is now only useful if you understand how your different options work, and how best to combine them, said Jason Miller.
The Amplify walks you through all of the most important paid, earned, and owned media tactics available to content marketers today including:
- how to get maximum value from paid social media, paid search, and other channels
- different forms of earned media – and when you need to include them in your strategy
- Top tips for building owned media channels that differentiate you and command attention
- metrics for measuring success in paid, earned, and owned – and knowing when you need to adjust the volume dial, writes Miller.
Amplify ebook can be downloaded here (registration required).
Update 09/28: The issues of audience, viewability, and brand safety may have plagued Programmatic 1.0, but Programmatic 2.0 has arrived —programmatic buying of LinkedIn Display Ads.
Today, AppNexus issued a press release announcing the "availability of LinkedIn display inventory through the AppNexus platform," writes LinkedIn, adding, "which means that advertisers can now target LinkedIn's premium audience of more than 450 million professionals through AppNexus' open and private auction buying options."
In addition, "LinkedIn Initiate program", powered by HubSpot, a free four-week program with focus on educating and empowering SMBs with the fundamentals of online B2B marketing and Linkedin advertising is launched as well.
The course revolves around the "Inbound" tactics needed to drive tangible ROI.
You can register for the program here.
Participants can expect to learn how to:
- Promote their content and drive traffic to their site
Reach a targeted audience of valuable prospects on LinkedIn
Generate higher quality leads
Drive more revenue from leads
Participants also receive:
- A 30-day free trial of HubSpot
3 webinars throughout the month
1:1 consulting via office hours with the program leader, LinkedIn said.
Update 10/09: LinkedIn released a new eBook entitled "Your Hands-on Content Marketing Workbook", that provides plenty of advice and structure to get started.
In addition to real life templates, you'll also get a helping of tips and advice, along with free and paid tools for content planning, creation, and amplification.
With the workbook's help, in a nutshell you can:
- "Assess your current content marketing status
- Establish goals and their corresponding metrics
- Create buyer personas
- Develop an editorial calendar"
Download the e-book HERE.