Over at Search Engine Land, guest blogger Nick Wilson offers up a 2007 Guide To Linkbaiting. He outlines the risk/reward potential of three types of linkbait: textual, site-based and software; and widgets.
"The linkbait way of link building is a mindset. To do it well, you need to put thoughts of manipulating the system to one side and focus entirely on providing value to your clients users and making that value easy to link to," Wilson writes.
Wilson, who resigned from Performancing earlier this month shortly after a deal with Performancing fell through, has just announced his plans to launch a new social media marketing agency, ClickInfluence.
"There's a huge opportunity in the gap that exists between companies and the conversations people are having about them. And as a way to build traffic, social media marketing is what SEO should have been from the start," he writes.