Netflix, the DVD rental company, has long spoken of its belief that its business would eventually move from the shipping of DVD discs to electronic downloads. The company offers 12,000 titles now for instant viewing on personal computer or a TV equipped with Roku, a $100 intermediary device introduced last Spring. And soon, Xbox 360 owners will also be able to stream Netflix titles to the TV.
Now Netflix customers have one more option. Next month, LG will ship the BD300, a $400 Blu-ray player that features BD Live and Netflix streaming to the TV. But if you’re expecting to see these titles in all their Blu-ray high-def 1080p glory, you might want to keep your wallet in your pocket. For the foreseeable future, streaming Netflix titles will appear, at best, as standard-definition DVD content.
And while the BD300 is capable of handling the Dolby TrueHD/Digital Plus and DTS-HD audio formats, the movies streamed from Netflix will all be in standard two-channel stereo.