Google’s, Vanessa Fox and Search Engine Watch’s, Danny Sullivan talked about “Search Engine Optimiztion”. They shared many interesting tips for webmasters, by placing everyone in the story of Buffy, the vampire slayer. You’ll find a lot on forums, link baiting, bad neighborhood, own domain, authority, SERP’s etc. The duration of the audio file is 68 minutes and it’s a GoodKarma episode at Webmaster Radio.
More info: googlesystem